感性叙事为导向的文创产品概念设计方法

Kansei Narrative Oriented Conceptual Design Method for Cultural and Creative Products

中文关键词: 文化创意产品  概念设计  感性叙事  设计方法

英文关键词: cultural and creative products  conceptual design  kansei narrative  design method

中文摘要:

      目的 为突破文创产品概念设计前端的“黑箱”思维定势，提出一种以感性叙事为导向的文创产品概念设计方法。方法 首先，对叙事文化与叙事意象进行分析，构建叙事要素发散树；其次，运用前向式感性工学、因子分析等方法，建立叙事要素关联性评判指标；最后，采用模糊评价法优选叙事要素，为文创产品设计提供有效的知识辅助。结果 以苗族银器旅游文创产品设计为例，验证了本设计方法的可行性。结论 该方法实现将文创产品设计的“黑箱”转为“白箱”思考模式，实现设计知识的共享，借鉴和参考。

英文摘要:

      The work aims to propose a conceptual design method of cultural and creative products based on kansei narrative, so as to break through the “black box” thinking pattern in the early period of conceptual design of culture and creative product. Firstly, the narrative culture and narrative image were analyzed and the divergent tree of narrative elements was constructed. Secondly, the forward-type kansei engineering, factor analysis and other methods were used to establish the evaluation index of the correlation of narrative elements. Finally, fuzzy synthetic evaluation method was adopted to optimize narrative elements to provide effective knowledge assistance for cultural and creative product design. Taking the design of Miao nationality silver tourism cultural and creative product as an example, the study verified the feasibility of this design method. This method will change the thinking mode of cultural and creative product design from “black box” to “white box”, and realize the sharing and reference of design knowledge.