基于心流体验的音乐短视频类APP交互设计研究

Music and Video APP Interaction Design Based on Flow Experience

中文关键词: 心流体验  音乐短视频  APP  抖音  交互设计

英文关键词: flow experience  music and video  APP  TIK TOK  interaction design

中文摘要:

      目的 论述在情感体验时代产品激发用户产生心流体验的重要性，研究在心流体验事前阶段视角下抖音优化用户对产品的识别、使用、沟通的具体交互设计方法，并探索音乐短视频类APP需要的交互设计策略，以实现其交互设计思维和效果的完善，提供给用户更佳的体验。方法 首先了解心流体验理论的基本概念和特征，再着重以音乐短视频APP抖音为例，结合其设计方法和具体案例进行分析。在心流体验事前阶段呈现的清晰明确的目标、准确而即时的反馈、技能与任务挑战的平衡三个特征的基础上，研究抖音通过明确的产品讯息、良好的交互体验、即时的反馈机制来激发用户心流体验的设计方法。结果 能够证实从心流体验出发是优化音乐短视频类APP的重要设计思路。结论 心流体验理论可以为具有精良用户体验的音乐短视频类APP的交互设计带来新的想法和策略。

英文摘要:

      The work aims to discuss the importance of products to stimulate users’ flow experience in the era of emotional experience, study the specific interaction design method that the TIK TOK optimizes the user’s recognition, use and communication of the product at the pre-stage of the flow experience, and explore the strategies for interaction design required by the music and video APP, so as to perfect the thinking and effect of the interaction design and provide users with better experience. The first was to understand the basic concepts and characteristics of the theory of flow experience. Then, with the music and video APP TIK TOK as an example, its design method and specific cases were combined for the analysis. The design methods of user’s flow experience aroused by accurate product information, good interaction experience and timely feedback mechanism were studied based on the three characteristics, such as clear goals, accurate and immediate feedback and balance of skills and challenges presented at the pre-stage of the flow experience. It could be proved that starting from the flow experience is an important design idea for optimizing the music and video APPs. The flow experience theory can bring new ideas and strategies to the interaction design of music and video APPs with excellent user experience.