中西方小学标志图形设计比较研究

A Comparative Study of Graphic Designs in Chinese and Western Primary Schools

中文关键词: 中西方小学  标志  图形设计  文化内涵

英文关键词: Chinese and Western primary schools  signs  graphic image  cultural connotation

中文摘要:

      目的 探讨影响中西方小学标志图形设计不同的根源及其产生的影响力和传播效果，吸收西方小学标志设计的理念，并提出中国小学标志图形设计的提升建议。方法 以案例搜集、分类整理、对比分析为手段，从小学标志图形设计的外形、图形表意内容和文化影响等方面进行深入阐述。结论 通过对中西方六百多所学校标志设计案例的对比分析得出，历史文化、社会价值观、校园特色文化的差异性是影响中西方小学标志图形设计不同的主要因素。以此为基础，针对我国小学标志设计的不足，吸收西方小学标志图形设计的表现方法，进一步从丰富标志外形形态、提高图形表意的准确性、拓展编排方法的多样化、体现文化传承等方面为我国的小学标志设计提供一定的思路和启发。

英文摘要:

      The work aims to explore the reasons for different graphic designs of Chinese and Western primary schools and their influences and communication effects, imbibe the concept of Western primary school logo design, and propose the suggestions on the improvement of Chinese primary school logo design. Case collection, classification and comparative analysis were used as the means to elaborate on the shape, graphic meaning and cultural influence of the primary school logo design. Through the comparative analysis of more than 600 school logo design cases in China and the West, it is concluded that the differences of history, culture, social values and campus characteristic culture are the main factors affecting the difference between Chinese and Western primary school logo designs. On this basis, the expression methods of Western primary school logo design are absorbed in view of the shortcomings of primary school logo design in China, thus providing some ideas and inspiration for our primary school logo design from the perspective of enriching the logo form, improving the accuracy of graphic meaning, graphic meaning diversification, expanding the diversification of layout method and reflecting the cultural heritage.