“互联网+”背景下的博物馆文创产品研究

Cultural and Creative Products of the Museum in the Background of “Internet+”

中文关键词: 博物馆  文创产品研究  “互联网+”  设计3.0

英文关键词: museum  research of cultural and creative product  “Internet+”  design 3.0

中文摘要:

      目的 总结在“互联网+”背景下的博物馆文创产品的市场现状、设计趋势和设计原则，提出博物馆文创产品的设计流程、设计方法。方法 通过案例研究来总结分析博物馆文创产品的设计开发模式和现状，结合“设计3.0”时代下的产品属性评价标准，运用设计管理、用户研究和品牌文化等设计理论方法，归纳现有产品的设计优缺点，最后总结博物馆文创产品的设计趋势，通过案例设计来具体体现“互联网+”背景下的博物馆产品应具有的文创产品属性。结论 随着互联网技术、资源和思维的不断发展，博物馆文创产品迎来了新的机遇和挑战，其设计在注重实用性的同时，也应加强体验性和故事性，突出产品的文化内涵，借助品牌营销，更好地发挥教育功能和文化传播功能，在实现文化价值的同时获得商业成功。

英文摘要:

      The work aims to summarize the market status, design trends and design principles of museum’s cultural and creative products under the background of “Internet+”, and propose their design process and design method. The case study was used to summarize the design development mode and current situation of the museum’s cultural and creative products. With the product attribute evaluation standard in the “design 3.0” era, the design management, user research, brand culture and other design theory method, etc. were applied to summarize the advantages and disadvantages of existing products and the design trend of the museum’s cultural and creative products. The case design was used to embody the cultural and creative product attributes that museum products should have in the context of “Internet+”. With the devel-opment of the Internet technology, resources and thinking, new opportunities and challenges are brought to museum’s cultural and creative products. The design of museum’s cultural and creative products should strengthen its experience and narrative while emphasizing the practicability to highlight cultural connotations of the products, and give full play to the educational function and cultural communication function by virtue of brand marketing, thus achieving the cultural value and gaining business success.