西府非物质文化遗产的视觉化设计与开发探究

Visual Design and Development of Xifu Intangible Cultural Heritage

中文关键词: 视觉化设计  非物质文化遗产  西府  西府社火

英文关键词: visual design  intangible cultural heritage  Xifu  Xifu Shehuo

中文摘要:

      目的 研究西府非物质文化遗产视觉化设计与开发的路径。方法 基于文化保护与传承的视角，分析西府非物质文化遗产和视觉化设计之间的关系，结合视觉化设计与开发西府社火国家级非物质文化遗产项目的实践，论述借助现代设计语言视觉表达西府非物质文化遗产的路径，尝试在文化保护与传承之间修建一条符合时代潮流与现代人认知思维的视觉传播表现的快速通道。结论 通过视觉化设计开发西府非物质文化遗产，是解决其生存发展问题的切实可行的途径，也是唯一的途径，可以通过现代符号化形象、文创产品、交互界面三种路径进行视觉表达，这对保护与传承西府非物质文化遗产，实现其当代价值具有重要的理论意义与现实指导意义，同时有助于获得文化认同感、增强文化自信、促进中华文化复兴。

英文摘要:

      The work aims to study the ways of visual design and development of Xifu intangible cultural heritage. The relationship between Xifu intangible cultural heritage and visual design was analyzed from the perspective of cultural protection and inheritance. The ways to visualize Xifu intangible cultural heritage with modern design languages were discussed combined with the practice of visualizing and developing the national intangible cultural heritage project Xifu Shehuo, so as to build a fast road of visual communication in line with the trend of the times and modern cognitive thinking between the cultural protection and inheritance. Visualizing and developing Xifu intangible cultural heritage is a feasible way and the only way to solve its survival and development problem. It could visualize Xifu intangible cultural heritage by three kinds of ways such as modern symbolic image, cultural and creative product and interactive interface, which is of great theoretical and practical significance to protect and inherit Xifu intangible cultural heritage and realize its contemporary value. At the same time, it is helpful to gain cultural identity, strengthen cultural confidence and promote the revival of Chinese culture.