人工生态系统下地铁站广告设计研究

Advertisement Design of Subway Station under Artificial Ecosystem

中文关键词: 人工生态系统  地铁站  广告设计

英文关键词: artificial ecosystem  subway station  advertisement design

中文摘要:

      目的 从地铁人工生态系统建设的角度出发，阐述组成地铁站内人工生态系统中非生物环境因素、生命系统因素及其之间的关系，形成资源优化配置，将广告、乘客、地铁职能三者结合得更加紧密，发挥地铁广告在人工生态建设中的优势作用。方法 以地铁站内生命系统（乘客）为广告服务对象，充分考虑各因素之间良性循环及生态平衡关系，分析非生物环境因素对乘客（广告受众）的影响，以连接乘客心理及广告信息本身为目标，研究广告设计在提升地铁站生态系统质量中所发挥的作用及其达到此种作用的设计原则、价值。结果 寻求基于地铁生态系统良性循环发展的广告设计方法，能动地衔接广告信息交流及乘客情感。结论 发挥广告在地铁人工系统中的能动作用，维系地铁站内人工生态系统的良性循环。

英文摘要:

      The work aims to expound the abiotic environmental factors, life system factors and their relationship in the artificial ecosystem of subway station, form the optimal allocation of resources, combine the functions of advertisement, passenger and subway more closely, and exert the advertisement of subway in the construction of artificial ecosystem from the perspective of the construction of subway artificial ecosystem. Taking the life system (passengers) in the subway station as the object of advertisement service, the virtuous circle and ecological balance between various factors were fully considered to analyze the influence of abiotic environmental factors on passengers (advertisement audience). The role of advertisement design in improving the ecosystem quality of the subway station and its design principles and value for achieving such goal were studied for the purpose of connecting passengers’ psychology and advertisement information itself. Search for the advertisement design method based on the benign cycle development of subway ecosystem can actively link up the communication of advertising information and passenger emotion. Advertising can play a dynamic role in the subway artificial system and maintain the virtuous circle of the artificial ecosystem in the subway station.