视觉传达设计的创新思路探讨

Innovative Ideas of Visual Communication Design

中文关键词: 视觉传达设计  创新  视觉语言

英文关键词: visual communication design  innovation  visual language

中文摘要:

      目的 探索创新视角下的视觉传达设计原则及方向，分析可行的未来发展路径。方法 基于视觉传达设计的基本内涵与当前的社会现实，分析创新视觉传达设计的重要性，接着从设计理念、视觉语言、表现方式三方面总结创新方向，再深度探寻视觉传达设计在视觉中心、尺度和比例、整体与局部等方面所遵循的基本原则，最后由这些创新基础出发，结合网络媒体、书籍装帧、招贴设计等视觉传达领域的创新要求探索切实可行的路径与策略。结论 视觉传达设计的发展和进步离不开创新，无论在发展方向还是设计原则上，结合时代要求与受众诉求，深入挖掘可以创新的方向与细节，这才是促进其长远发展的动力来源，才能在实现基本设计要求的基础上，进一步升华设计形式与内涵，达到理想的设计目标。

英文摘要:

      The work aims to explore the principles and direction of visual communication design from the perspective of innovation and analyze the feasible future development path. Based on the basic connotation of visual communication design and the current social reality, the importance of innovation in visual communication design was analyzed, and then the innovation direction was summarized from three aspects such as design concept, visual language and form of expression. Then, the basic principles to be followed by the visual communication design in terms of the visual center, the scale and proportion and the overall and partial aspects were deeply explored. Finally, feasible path and strategy were explored in combination with the innovation requirements in such visual communication fields as network media, bookbinding and poster design. The development and progress of visual communication design cannot live without innovation, in terms of both the development direction and design principles. Combined with the demands of the times and the audience appeal, the direction and details that can be innovated are deeply excavated, which is the power source to promote the long-term development and can further sublimate the design form and connotation on the basis of meeting basic design requirements, thus achieving ideal design goals.