视觉传达设计的绿色化研究

Greening of Visual Communication Design

中文关键词: 视觉传达设计  绿色化  设计风格

英文关键词: visual communication design  greening  design style

中文摘要:

      目的 探索视觉传达设计领域的绿色化趋势及其融合方向与策略。方法 从当前视觉传达设计的发展历程出发，引出绿色化设计的重要性，并对视觉传达设计绿色化的具体内容进行分析，结合我国视觉传达设计的发展现状及其存在的质量不高、数量庞大等问题，就实现绿色化视觉设计的几个基本原则进行探究，指出设计理念、设计材料、设计风格等方面的绿色化追求，最后以包装设计、书籍设计等视觉传达设计领域的代表性方向展开绿色化的渗透研究，旨在进一步推进我国视觉传达设计的绿色化进程。结论 视觉传达设计绿色化的实施与推进，让视觉信息的传达更加安全健康，为人们带来了全新、健康的视觉体验，有利于促进我国公民的道德思想的健康发展，提高当下的社会文明品质。

英文摘要:

      The paper aims to explore the trend of greening in visual communication design and its integration direction and strategy. Starting from the current development of visual communication design, the importance of green design was introduced, and the specific content of greening of visual communication design was analyzed. Combining with the present development situation of visual communication design in China and the existing problems such as low quality and large quantity, a few basic principles of visual design were discussed. The pursuit of greening in design idea, design material, and design style was pointed out. Finally, with packaging design, book design, and other areas of the visual communication design as the representative of greening, the penetration study was carried out to further promote the greening process of China’s visual communication design. The implementation and promotion of green visual communication design makes the transmission of visual information safer and healthier, brings people new and healthy visual experience, and is conducive to promoting the healthy development of moral thoughts of Chinese citizens and improving the quality of current social civilization.