B2C模式下坭兴陶茶具节约型快递包装设计研究

The Economical Express Packaging Design of Nixing Pottery Tea Set in B2C Mode

中文关键词: B2C  坭兴陶  茶具  节约型包装  快递包装

英文关键词: B2C  Nixing Pottery  tea set  economical packaging  express packaging

中文摘要:

      目的 研究B2C电商模式下，坭兴陶茶具节约型快递包装的创新设计形式。方法 通过分析钦州坭兴陶产业发展及其包装现状，提出其快递包装需要满足的保护产品、利于堆码、方便运输、方便使用、减量减排及环境友好等多方要求，从包装选材、外部造型、内部可变、尺寸等，到堆码稳定、人性化、便携性、可循环、可改造及用户参与等多个方面深入讨论坭兴陶茶具节约型快递包装设计策略，以实际案例对坭兴陶茶具快递包装进行绿色、人性、适度、科学的节约型设计探究。结论 坭兴陶茶具快递包装需要满足包装基本功能，在提高用户体验的同时，致力于走简洁、人性、便携、减量及可循环等节约型路线，实现坭兴陶生产企业、包装制造商、消费者及环境等多领域、多维度的良性发展。

英文摘要:

      The work aims to study the innovative design pattern of economical express packaging of Nixing Pottery tea sets in the B2C e-commerce mode. Multiple requirements that the express packaging needed to meet were put forward by analyzing the industrial development of Nixing Pottery in Qinzhou and its packaging status, such as protecting products, facilitating stacking, transportation and use, reducing emissions and environmental friendliness. An in-depth discussion on the design strategy for the economical express packaging of Nixing Pottery tea sets was conducted from the aspects of packaging material selection, external modeling, internal variation and size, stable stacking, humanization, portability, recyclability, being reformable and user participation, etc. The green, humanized, moderate, scientific economical design of the express packaging of Nixing Pottery tea sets was discussed based on the practical cases. The express packaging of Nixing Pottery tea sets needs to satisfy the basic functions of packaging. While improving the user experience, the proposed express packaging is dedicated to taking the economical route featured by conciseness, humanity, portability, reduction and recyclability, so as to realize the healthy development in multiple fields and dimensions, such as Nixing Pottery production enterprises, packaging manufacturers, consumers and the environment.