传统陶瓷元素在包装设计中的应用

Application of Traditional Ceramic Elements in Packaging Design

中文关键词: 传统陶瓷元素  内涵  包装设计

英文关键词: traditional ceramic elements  connotation  packaging design

中文摘要:

      目的 探究包装设计中的传统文化元素应用方式，聚焦陶瓷元素并就其应用展开探讨，总结发展路径。方法 结合我国深厚的文化底蕴这一实际，由整体到局部进行分析，以陶瓷文化为代表性视角，从传统陶瓷文化的内涵及发展之路进行导入，接着从宏观角度分析其所带给包装设计的巨大价值及作用，得出其无论是在文化与审美层面还是经济销售方面都有着突出的表现，最后以陶瓷艺术中最具代表性的青花元素为重点，就其在酒品包装、工艺品包装等领域的应用方向及策略展开探析，总结具体的应用策略。结论 传统陶瓷元素与包装设计的有机结合，不仅为我国经典的陶瓷文化的进一步传承与发展铺平了道路，而且还拓宽了包装的新意和商品销售的渠道，是一种十分重要且必要的良性选择。

英文摘要:

      The work aims to explore the application of traditional cultural elements in packaging design, focus on ceramic elements and discuss their application, and summarize the development path. Combined with China’s profound cultural deposits, with ceramic culture as a representative perspective, the connotation and development of traditional ceramic culture were introduced from the whole to parts. Then, the great value and function it brought to packaging design were analyzed from a macro perspective, and it was concluded that the ceramic culture had outstanding performance in both cultural and aesthetic aspects as well as economic sales. Finally, focused on the most representative blue and white elements in ceramic art, the application direction and strategy of ceramic culture in wine packaging, handicraft packaging and other fields were analyzed to summarize specific application strategies. The organic combination of traditional ceramic elements and packaging design not only paves the way for the further inheritance and development of China's classical ceramic culture, but also broadens the new ideas of packaging and channels of commodity sales, which is a very important and necessary benign choice.