文字造型化在产品宣传册版面设计中的应用

Application of Text Modeling in Product Brochure Layout Design

中文关键词: 产品宣传册  版面设计  文字造型

英文关键词: product brochure  layout design  text modeling

中文摘要:

      目的 提高产品宣传册版面设计的审美功能，强化设计主题，刺激消费者，激发消费者的阅读欲望。方法 以产品宣传册版面设计中文字造型化的应用为研究点，挖掘出文字形体造型化、文字排列造型化和图文排列造型化三种方式，使文字的视觉传达效果得到充分的发挥。结论 在“读图时代”的今天，设计师都不同程度地忽视文字的设计与编排，将设计重点放在图片与色彩上，造成文字编排方式的千篇一律，使读者丧失阅读兴趣，不利于读者对信息的吸收和交流。文字作为版面设计中不可或缺的元素，不仅担负着供读者阅读的基本功能，而且承担着塑造版面视觉审美风格、强化设计主题的艺术功能。由此可见，完善文字的信息传达效果，促使文字能够发挥出像图形一样的影响力，至关重要。

英文摘要:

      The work aims to improve the aesthetic function of product brochure layout design, strengthen the design theme and stimulate consumers and their reading desires. Taking the application of text modeling in the layout design of product brochures as a research point, three ways including text style modeling, text arrangement modeling and graphic arrangement modeling were excavated, so as to make full use of the visual communication effect of the text. In today’s “picture-reading era”, designers have neglected the design and layout of text to varying degrees, but focused on the design of pictures and colors, resulting in the same pattern of text layout, causing readers to lose interest in reading, which is not good for readers’ absorption and exchange of information. As an indispensable element in layout design, text not only bears the basic reading functions for readers, but also bears the artistic function of shaping the visual aesthetic style of the layout and strengthening the design theme. It can be seen that it is very important to improve the information transmission effect of the text and promote the text to exert its influence like a graphic.