肖形印与纹章图形的视觉传达比较研究

Comparative Study of Visual Communication between Portrait Seals and Heraldry Graphics

中文关键词: 肖形印  纹章图形  视觉传达  比较

英文关键词: portrait seals  heraldry graphics  visual communication  comparison

中文摘要:

      目的 通过对肖形印与纹章图形的关联比较，梳理东西方经典图形的视觉传达策略与异同，并为传统图形的现代设计继承与转化带来启示。方法 首先从发展脉络与具体案例入手，围绕肖形印及纹章图形的视觉传达特征，分别在两者的图形视觉表现、图形语义构建、图形信息传达三个方面展开探讨。然后，根据对肖形印与纹章图形的视觉传达特征的比较结果，形成两者对于现代设计启示的相关思考。其中，形式法则的遵循、象征语义的内化和信息编码的传播则作为现代设计转化和学习的重要思考方向。结论 视觉传达策略的延续性决定了西方纹章图形与现代设计的无缝衔接，而我国传统肖形印的现代设计继承同样不应止于形式借鉴，而应更多的关注视觉传达内在逻辑的承袭与转化。

英文摘要:

      The work aims to sort out the visual communication strategies and similarities and differences between the Western and Eastern classical graphics by comparing the relationship between the portrait seals and the heraldry graphics, and provide inspiration for the inheritance and transformation of the modern design of the traditional graphics. Firstly, starting from the development context and specific cases, the visual communication characteristics of the portrait seals and heraldry graphics were discussed from the graphics visual performance, graphics semantic construction and graphics information transmission. Then, according to the comparison results of the visual communication characteristics between the portrait seals and the heraldry graphics, the relevant thinking of the two for the inspiration of modern design was formed. Among them, the following of formal rules, the internalization of symbolic semantics and the dissemination of information coding were the important thinking directions for modern design transformation and learning. The continuity of visual communication strategy determines the seamless connection between Western heraldry graphics and modern design, while the inheritance of Chinese traditional portrait seals in modern design should not only refer to the form, but also pay more attention to the inheritance and transformation of the internal logic of visual communication.