四川旅游纪念梳创新设计研究

Innovative Design for Tourism Comb Souvenirs in Sichuan

关键词:  文化特色  纪念梳  创新设计

Key words:  cultural characteristics  comb souvenirs  innovative design

摘要:

目的 以四川旅游纪念品的开发及四川省文化特色的发扬为出发点，研究四川省旅游纪念梳的创新设计方法，以改善目前市面上所售卖的旅游纪念梳加工粗陋且造型图案同质化严重的现状，从而促进四川省旅游创意文化产业的发展。方法 主要采取实地调查法与问卷调查法，对四川省旅游纪念品售卖点进行现有旅游纪念梳实际售卖情况的考察与消费者对纪念梳需求意向的资料收集及分析。结论 通过分析提出“材料浑然一体”、“造型抚今追昔”、“工艺传承开拓”三种创新设计方法，并将这三种方法运用于旅游纪念梳的创新设计实践中。力图通过理论研究和设计实践为四川旅游纪念梳的开发提供参考，使之具有较高品质和文化内涵，这些方法对今后相关的设计也可提供一定理论支持。

Abstract:

Starting with the tourism souvenir development and the promotion of cultural characteristics of Sichuan Province, the work aims to study innovative design methods for tourism comb souvenirs in Sichuan to address problems like crudeness of processing and seriously homogenized patterns of tourism comb souvenirs currently sold on the market, thereby advancing the development of the creative and cultural industry of tourism in Sichuan. Field survey and questionnaire approaches were mainly applied to examine the actual sales of existing tourism comb souvenirs at vendor booths of tourism souvenirs in Sichuan Province, and to collect and analyze data about consumers’ intent to buy these comb souvenirs. Three innovative design methods, namely, “blending materials into an integral whole”, “modeling that connects the present to history” and “carrying on and developing the legacy of craftsmanship”, are proposed through analysis and applied in the practices of innovative design for tourism comb souvenirs. Through theoretical research and design practices, the work attempts to provide references for developing tourism comb souvenirs in Sichuan Province, and thus lift the quality and cultural connotation of these products. These methods may also provide certain theoretical support for future designs in this field.