旅游文化为载体的天津文化品牌塑造综合研究

Comprehensive Study on Tianjin Cultural Brand Building Based on Tourism Culture

中文关键词: 旅游文化  天津文化  品牌塑造，综合研究

英文关键词: tourism culture  Tianjin culture  brand building  comprehensive research

中文摘要:

      目的 旅游文化产业发展势头迅猛，不仅推出了各式各样的特色旅游文化线路，同时也传递出地域风貌和人文精神，对社会经济的发展起到了积极的促进作用。这种“文旅联合”的创新思维模式打破了传统产业链中的壁垒，“旅游”与“文化创意”的结合提供了新的发展目标和发展方向。通过对旅游文化进行梳理与研究，综合分析“文旅联合”国策下，如何衔接天津的文化资源，发掘其文化品牌塑造的可行性路径与应用前景。方法 厘清旅游文化发展的历程，归纳国内外旅游文化衍生出的文化品牌，分析其塑造文化品牌的方法措施。结论 通过研究的结果提出多维度的综合创意设计方法，以此来实现天津文化品牌塑造的创新设计价值、地域文化价值以及社会价值。

英文摘要:

      The tourism and culture industry has a rapid development momentum, which not only launches a variety of characteristic tourism and culture lines, but also conveys the regional landscape and humanistic spirit, playing a positive role in promoting the development of social economy. This innovative thinking mode of “joint culture and tourism” breaks the barriers in the traditional industrial chain, and the combination of “tourism” and “cultural creativity” provides a new development goal and direction. The work aims to comprehensively analyze how to connect the cultural resources of Tianjin under the national policy of “joint culture and tourism”, and explore the feasible path and application prospect of its cultural brand building by combing and studying the tourism culture. The development process of tourism culture was clarified, the cultural brands derived from tourism culture at home and abroad were summarized and analyzed, and the methods and measures to build cultural brands were investigated. Based on the research results, a multi-dimensional comprehensive creative design method is proposed to realize the innovative design value, regional cultural value and social value of Tianjin cultural brand building.