京津冀视域下的区域旅游文创产品发展策略

Development Strategy of Regional Tourism Cultural and Creative Products in the View of Beijing-Tianjin-Hebei Region

中文关键词: 旅游体验  用户需求  地域文化  京津文化符号  体验设计

英文关键词: traveling experience  user demand  regional culture  Beijing-Tianjin culture symbol  experience design

中文摘要:

      目的 将地区因素引入到城市的文创产品设计中，并建立复杂性分析，提升文创设计水平。在京津冀一体化的基础上，以文创产品为依托，促进地区形象的展现与经济的发展，为文创产品的发展提出参考性建议。方法 以京津冀地区特色为主要依据，结合京津冀地区的历史文化，促进地区文化与文创产品的融合与发展。充分发挥京津冀一体化优势，加强各地区文化之间的联系。以具体产品为例，分析其标准、作用、感受等方面的因素。探讨提高文创设计水平的方法。结论 通过综合分析文创产品现状，发现京津冀旅游文创产品在发展中的短板，在京津冀一体化发展的基础上，提出对素材的获取、信息的连接及传递等方面的建议。提升地区文创产品水平，进一步有效地提升区域形象带动经济的发展。

英文摘要:

      The paper aims to introduce regional elements into the design of cultural and creative products of cities, and to establish a complexity analysis to improve the level of cultural and creative design. Based on the integration of Beijing-Tianjin-Hebei region, and relying on cultural and creative products, it also aims to promote the display of the regional image and economic development, and to put forward some reference recommendations for the development of cultural and creative products. Taking the characteristics of Beijing-Tianjin-Hebei region as the main foundation, the historical culture of the Beijing-Tianjin-Hebei region was combined to promote the integration and development of regional culture and creative products. The advantages of Beijing-Tianjin-Hebei integration were fully exerted to strengthen cultural connections between different regions. Taking specific products as examples, its standards, functions, and feelings, etc. were analyzed, and the methods to improve the level of cultural and creative design were discussed. Through comprehensively analyzing the current situation of cultural and creative products, the shortcomings in the development of Beijing, Tianjin, and Hebei tourism cultural and creative products are found. Based on the integrated development of Beijing-Tianjin-Hebei, many suggestions are proposed, such as the acquisition of materials, the connection of information, and the transfer of information, etc. to raise the level of regional cultural and creative products, and further effectively enhance the regional image to promote economic development.