产品设计中符号表征文化的有效性研究

Effectiveness of Sign Representing Culture in Product Design

中文关键词: 产品设计  符号式  文化表征  有效性  产品意义

英文关键词: product design  sign forms  cultural representation  effectiveness  product meaning

中文摘要:

      目的 研究产品设计中符号表征文化的有效性。方法 通过问卷调研方式，从认知角度检测测试者对三组带有符号式外在形式的产品的文化判断准确率，然后，对比分析各组产品的文化植入方式和测试者认知过程。结果 符号式的外在形式表征文化的有效性和测试者是否了解该文化有关，如果测试者了解该文化，当面对表征该文化的符号时，即可根据符号判断出该文化，反之则无法判断。结论 在产品设计中，单纯通过符号式的外在形式很难有效表征一种文化，尤其是一种新的或不熟悉的文化。当符号式的外在形式以独立方式存在于产品中，其发挥的是激发原有认知的记号作用，此时符号化过程是一种脱离原有情景的技术迁移过程，很难有效表征文化。产品意义包含人类造物的目的性，联系产品内部作用机制方式可以解读到产品意义，产品意义介入为文化植入和表征文化提供了新思路。

英文摘要:

      It aims to study the effectiveness of sign representing culture in product design. The questionnaire surveys were used to test the accuracy of cultural judgment of three groups of products with explicit forms of signs from subjects’ cognitive perspective, and then the cultural implantation ways and cognitive process of subjects were compared and analyzed. The effectiveness of sign representation of a culture depended on whether the culture was known to the subject. If the subject understood the culture when confronted with the explicit forms of signs representing the culture, the subject can identify the culture by its signs, whereas, they could not. In product design, it is difficult to effectively represent a culture, especially a new or unknown culture, simply through the explicit forms of sign. When the explicit forms of sign independently exist in the product, it plays a symbolic role in activating the existing cognition. At this time, the symbolization process is a kind of technology transfer process which is separated from the original context, and it is difficult to represent the culture effectively. The meaning of product includes the purpose of human making things. The product meaning can be understood by thinking the internal mechanism of product. The intervention of product meaning provides new ideas of cultural implantation and representation of culture.