基于交互叙事理论的焦山碑刻数字文化传播设计

Digital Culture Communication Design of Jiaoshan Inscription Based on Interactive Narrative Theory

中文关键词: 交互叙事  数字传播设计  文化  焦山碑刻

英文关键词: interactive narration  digital communication design  culture  Jiaoshan inscription

中文摘要:

      目的 基于交互叙事学理论，以焦山碑刻为例，研究传统艺术的数字文化传播设计。方法 依据交互叙事理论，分别从叙事交流、叙事要素、叙事流程三个视角分析，建立数字传播设计框架，以焦山碑刻VR体验、拓印体验、AR体验等三部分数字文化体验模块为设计案例并检验成果。结果发现将交互叙事理论有层次地融入数字传播设计能够有效组织文化素材，串联文化体验，提升文化传播效能。结论 用交互叙事理论指导数字文化传播设计能够复现文化经验、加深文化记忆、构建文化氛围，并且对迎合新型传播方式具有重要的设计应用价值。

英文摘要:

      The paper aims to study the digital culture communication design of traditional art with Jiaoshan inscription as an example from the perspective of interactive narrative theory. According to the interactive narrative theory, a digital communication design framework was established by analyzing from the narrative communication, narrative elements, and narrative process. The result was verified with digital culture experience modules such as VR experience, print experience, and AR experience of Jiaoshan inscription as design cases. It was found that integrating interactive narrative theory into digital communication design can effectively organize cultural materials, concatenate cultural experiences and improve cultural communication efficiency. The digital culture communication design guided by interactive narrative theory can reproduce the cultural experience, deepen the cultural memory, construct the cultural atmosphere, and cater to the new mode of communication, which is of great value in design and application.