场景化社交游戏中界面设计的优化研究

Optimization of Interface Design in Scene-based Social Games

关键词:  场景社交  手游  用户满意度  界面  视觉设计

Key words:  scene socializing  mobile game  user satisfaction  interface  visual design

摘要:

目的 研究典型社交类游戏APP的界面设计，探索以用户情感体验为中心的交互设计策略，对社交游戏应用的设计方向提出建议，以便满足用户对社交的需求。方法 采用访谈法、观察法及问卷调查法，获取不同用户对游戏交互界面的需求差异。以用户认知与行为为基础，对三款社交类游戏应用(饭局狼人杀、天天狼人杀、狼人世界)的界面视觉风格、布局设计、操作逻辑等优缺点进行分析比较，对数据进行系统化整理，探索具有良好用户体验的社交游戏APP应具备的设计特点。结论 任何游戏界面的视觉设计都应以用户的视角为中心，符合当前的技术发展与大众审美需求，以展现不同的视觉特征。因此，有必要加强界面的合理化应用，优化交互过程，将用户体验设计融入APP设计开发的各个方面，增强游戏体验感、提升用户粘合度，达到提高用户满意度的目的。

Abstract:

The work aims to study the design of interfaces of typical social game APPs, to explore the user emotional experience–centered interactive interface design strategies and recommend on design direction of social game APPs, to meet users demand for social networking. Methods such as interview, observation and questionnaire survey were adopted to collect the difference in user demands for game interfaces. Based on user cognition and behavior, visual style, layout design, operational logic and other merits and demerits of interfaces of three social game APPs (Lying Man, Werewolves Everyday Version and World of Werewolves) were analyzed and compared. The data was systematically organized to find design characteristics of social game APPs of good user experience. The visual design of any game interfaces should take a user-centered perspective and meet the current technology development and the popular aesthetic taste, so as to display different visual characteristics. Therefore, it is necessary to rationalize the interface application, optimize the interactive process, integrate user experience design with various aspects of APP design and development and enhance gaming experience and user adhesion, eventually improving user satisfaction.