基于模糊Kano模型的户外音箱创新设计研究

Innovative Design of Outdoor Speaker Based on Fuzzy-Kano Model

中文关键词: 模糊Kano模型  Affordance  便携式户外音箱  用户需求

英文关键词: Fuzzy-Kano model  Affordance  portable outdoor speaker  user requirement

中文摘要:

      目的 随着用户体验需求的增长，用户体验愈发复杂多变，传统认知互动方式下的产品同质化问题日渐凸显。通过将模糊Kano模型和Affordance理论结合应用在市场现有产品的基础上，探索针对用户需求的产品创新设计方法。方法 首先，通过定性研究法获得用户需求原始描述并建立评价项目表;其次，针对评价项目表设计模糊Kano问卷、调查结果分析表来处理问卷数据，将用户主观感性偏向定性、定量，获得便携式户外音箱各品质要素的用户需求类别;最后，将需求要素与Affordance的人-物-场系统分析结合，应用于设计实践。结论 通过结合以上两种理论并融合创新设计，能够解决传统认知方式带来的产品同质化问题，使产品设计重新关注到人、物和环境的关系本身，为设计者提供一定的方法依据。

英文摘要:

      With the increasing demand of user experience, user experience is increasingly complex and changeable. However, product homogeneity is a serious problem under the traditional cognitive interaction mode. The work aims to explore the product innovation design method based on user demand through combing Fuzzy-Kano model with Affordance theory on the existing products. First, the original description of user requirements was obtained and the evaluation item table was established through qualitative research. Second, the Fuzzy-Kano questionnaire was designed based on the evaluation item table, then the model was used to analyze the questionnaire data to make the subjective and emotional needs of the users be qualitative and quantitative. The user demand categories of various quality factors of portable outdoor speakers were obtained. Finally, these demands were combined with the Affordance analysis system for design practice. Combining these two theories in product innovation design can solve the problem of product homogeneity caused by traditional cognitive style, and make product design re-focus on the relationship between people, things and environment, and provide designers with a method basis.