论情怀因素在产品设计中的体现

Reflection of Feelings in Product Design

中文关键词: 消费群体  诱发性设计  诉说型设计  情景性设计

英文关键词: consumer groups  induced design  declarative design  situation design

中文摘要:

      目的 探索以情怀为设计导向的产品设计意义与方法。方法 通过对情怀及市场上产品的相关文献和数据资料的调查研究，定义产品情感化设计的内涵，从不同角度分析情感化产品的意义，探析产品情怀化设计的策略。结论 通过辨析情怀化设计和情感化，正确定义产品情怀化设计，并根据产品情怀化设计所针对的社会群体特性，把情怀分为宏观情怀和具象情怀两种。把情怀化设计运用到产品中，有助于提升产品的内涵品质，进一步满足消费者的需求，以及拓展市场空间。针对产品的调查研究，提出三种产品情怀化设计的方法。第一种，分析具体群体的情怀诱发因素，进行情怀的诱发性产品设计;第二种，诉说型设计，把压抑的情怀通过产品设计的方式幽默地展现出来;第三种，情景性设计，运用合理的方式重现产品设计中的情怀内涵。

英文摘要:

      The work aims to explore the meaning and methods of product design oriented by feelings. Through the investigation and research on feelings and related literature and data of products on the market, the connotation of spirit design of products was defined, the meaning of spirit products was analyzed from different perspectives, and the strategy of spirit design of products was explored. By discriminating the spirit design and emotional feature, the spirit design of product is defined correctly. And according to the spirit design of product for the social group scale, the spirit is divided into macro spirit and specific spirit. The application of spirit design in products is conducive to the promotion of product connotation and quality, and further meeting the needs of consumers, as well as the expansion of the market space. According to product investigation and research, three methods of spirit design of product are proposed. The first is to analyze the spirit inducing factors of specific groups and conduct spirit design of product. The second is declarative design, which means to humorously display the depressed feelings through product design. The third is situation design, which reproduces the connotation of feelings in product design in a reasonable way.