融媒体新闻客户端界面设计研究

Design of News Client Interface for Convergence Media

中文关键词: 新闻客户端  界面设计  融媒体  多设备

英文关键词: news client  interface design  convergence media  multi-device

中文摘要:

      目的 随着信息科学技术的高速发展，品牌新闻客户端大量涌现并被大众广泛使用，包含新闻、商务、娱乐、生活的个性化服务层出不穷，这表明了在融媒体背景下，新闻客户端界面设计研究对新闻传播发展具有重要意义。方法 首先从产品移动化、叙事碎片化、阅读互动化三个方面分析如今新闻客户端的发展趋势，其次通过对比梳理不同设备物理特性、用户操作、使用情境的差异，探讨新闻客户端界面设计特性，从而引发设计思考并提出未来展望。结论 融媒体时代背景下应遵循跨终端统一和谐、多设备功能优先、大小屏联动交互的界面设计原则，一方面能够满足用户的使用需求和情感体验，提升其满意度和忠诚度，另一方面便于提升品牌价值与战略优势，实现竞争实力、增长潜力与品牌影响力的层层突破。

英文摘要:

      With the rapid development of information science and technology, a large number of branded news clients come to the fore and are widely used by the public. Personalized services on news, business, entertainment, and personal life are springing up. This shows that in the background of convergence media, the research on the news client interface design is of great significance to the development of news communication. Firstly, the development trends of news clients were analyzed from three aspects:product mobility, narrative fragmentation, and interactive reading. Secondly, the work explored characteristics of news client interface design by comparing the differences in physical characteristics, users’ operations, and usage scenarios of different devices. Finally, design thinking and future outlook were presented. Under the background of convergence media era, the interface design principles of cross-terminal unity and harmony, multi-device function priority, small and large screen interactions should be followed. On the one hand, it can meet users’ needs and emotional experiences, improve their satisfaction and loyalty. On the other hand, brand value and strategic advantages can be easily improved to achieve breakthroughs in competitive strength, growth potential and brand influence.