网络媒体环境下的视觉传达设计探究

Visual Communication Design in Network Media Environment

中文关键词: 网络媒体  视觉传达设计  视觉流程

英文关键词: network media  visual communication design  visual process

中文摘要:

      目的 探索网络媒体环境下视觉传达设计的构成要素与发展策略。方法 对比传统的视觉传达设计与网络媒体环境下视觉传达设计，探索两者的诸多不同之处，引出网络媒体环境下视觉传达设计所展现出的强大生命力，然后借助网络媒体的特征与其在视觉传达设计中表现出的自由、交互和实效等方面的突出优势，就其在页面布局、视觉流程、图像处理、色彩搭配等细节上的具体要求展开探索，并结合网络媒体环境下的页面设计和广告设计进行深入论述，探索这一大背景下视觉传达设计的未来发展。结论 网络时代的发展促使网络媒体成为视觉传达的主要载体，这不仅带来了视觉传达设计的变化，丰富了设计风格、设计思维方式，还凭借神奇的个性风貌影响着人们的生活，满足了信息时代背景下人们对信息的现实需求。

英文摘要:

      The paper aims to explore the elements and development strategies of visual communication design in the network media environment. The traditional visual communication design and the visual communication design in the network media environment were compared to explore the differences of them to elicit the strong vitality of visual communication design in the network media environment. And then, with the help of the characteristics of the network media and its outstanding advantages such as freedom, interaction and actual effect shown in visual communication design, specific requirements on page layout, visual process, image processing, color matching, etc. were explored. Combined with page design and advertisement design in the network media environment, in-depth discussion was conducted to explore the further development of visual communication design development under this background. The development of the network age makes the network media become the main carrier of visual communication, which not only brings the changes of visual communication design, but also enriches the design style and thinking mode. It also influences people’s life with its magical personality style and satisfies people's realistic needs for information in the context of the information age.