书籍设计的情感表现研究

Emotional Expression of Book Design

中文关键词: 书籍设计  情感表现  功能化

英文关键词: book design  emotional expression  functional

中文摘要:

      目的 探索情感视角下的书籍设计策略。方法 从多元化的时代背景着手，结合人们逐渐提升的精神需求和审美需求，引出书籍设计的情感化方向，并深入分析了书籍情感化设计的概念及主要特点，然后依托各种设计尝试从版式、色彩、材质和功能等方面展开论述，分别就传统与现代、时尚化、趣味化、功能化等方面的设计路径进行阐述，也列举了一些代表性的设计实例，并对未来的发展方向与设计趋势进行总结，对相关设计师提出了更高的要求。结论 书籍的设计是一个系统化的工程，其借助情感的表现力和艺术张力能够实现更加个性、丰富和多元的形式与功能，从而以更加鲜明的特色、更加深入的互动和更加深刻的情感增添书籍的艺术魅力，满足当下人们普遍提高的审美与精神追求。

英文摘要:

      The paper aims to explore book design strategies from the perspective of emotion. Based on the diverse historical background, and combined with the rising spirit demand and aesthetic demand of the Public, emotional book design was introduced. The concept and main characteristics of emotional book design were analyzed in-depth. Then based on various design attempts, it is discussed from layout, color, material, function, etc. The design paths of tradition and contemporary, fashionable change, fun and function-orientation were illustrated. Some typical design examples were listed. The future development direction and design trend were summarized and higher requirements on related designers were put forward. Book design is a systematic project. With emotional expressiveness and artistic tension, it can achieve more individualized, richer and more diversified forms and functions, and thus have more distinctive characteristics, deeper interaction and more profound emotion to add artistic charm of books, meet the presentgeneral needs of improving aesthetic and spiritual pursuit.