电影海报设计的视觉构成与表现

Visual Composition and Performance of Film Poster Design

中文关键词: 电影海报设计  视觉构成  信息传达

英文关键词: film poster design  visual composition  message

中文摘要:

      目的 探索电影海报设计的视觉构成及其在图形、文字和色彩等细节上的具体设计思路。方法 从第一张电影海报的出现开始，沿着其发展过程展开探索，引出电影海报在起到准确传递电影信息作用的同时还应具备时代感和观赏性的现实追求，接着具体分析电影海报的分类及特点，并在此基础上展开电影海报视觉作用的探索，得出其在信息传达、商业化、立体化等方面的尝试与发展，然后从图形、文字、色彩等细节展开深入探究，结合各自的作用、应用原则、应用策略，分析这些视觉元素在电影海报设计中所发挥的重要价值以及所呈现的艺术效果。结论 电影海报设计通过对图形、文字与色彩等视觉元素的艺术化应用，形成了强烈的视觉效果，在展示影片的内容和价值的同时，带给观众视觉上的享受并赋予了电影本身更多的人文内涵，实现了给影片锦上添花的艺术效果。

英文摘要:

      The work aims to explore the visual composition of film poster design and its specific design ideas in details such as graphics, text and color. Starting from the emergence of the first film posters, the exploration was carried out along the development course, revealing that the posters not only played an important role in accurately transmitting the movie information, but also had the realistic pursuit of times and appreciation. Then, the classification and features of film posters were analyzed specifically, and on the basis of this, the visual effect of film poster was explored to obtain the attempt and development of message, commercialization, three-dimensional aspect, etc. Next, deep investigation was carried out from the graphics, text, color, etc. Combined with respective roles, application principles and application strategies, the important value and artistic effect of these visual elements in the film poster design were analyzed. The film poster design has formed a strong visual effect through the artistic application of graphics, text, color and other visual elements. While displaying the content and value of the film, it brings visual enjoyment to the audience and endows the film with more humanistic connotation, thus achieving the artistic effect of icing on the cake.