基于春节文化的文创产品设计实践

Cultural and Creative Product Design Based on Spring Festival Culture

中文关键词: 春节文化  文化创意  文创产品设计

英文关键词: spring festival culture  cultural creativity  cultural and creative product design

中文摘要:

      目的 以中国春节文化为核心，提取、构建具有识别性的主题元素，进行文创产品的设计实践，实现对中国传统春节文化的视觉化转换，继承和弘扬中国传统节日文化。方法 分析国家战略以及国内消费市场的变化，论述文创产品设计与文化创意、文化情感三者之间密不可分的联系，以消费者心理为基础得出国内文创产品的设计需要融入中国传统文化，经过对春节文化的思考，运用感知分析法对春节文化进行符号的提取，通过递进法将春节符号进行图形与颜色的可视化设计，形成一组反映春节文化的系列创意图形，依据春节文化意识形态与文创产品载体的功能落位从而进行文创产品的设计，得出设计实践。结论 基于春节文化的文创产品设计是建立在中国人民对春节文化独有的情感认知基础上进行的设计，对春节文化的元素提取与设计为我国传统文化走向市场提供了可能性，在弘扬我国优秀传统文化的同时推动了国内文创产业的发展，具有文化传承、产业发展的双重意义，为春节文化的传承与创新提供了一种有益参考。

英文摘要:

      The work aims to extract and construct recognizable theme elements with the Chinese Spring Festival culture as the core, and carry out the design practice of cultural and creative products, to realize the visual transformation of Chinese traditional Spring Festival culture and inherit and promote Chinese traditional festival culture. By analyzing changes in national strategies and domestic consumer markets, the inseparable connection among cultural and creative product design, cultural creativity and cultural emotion was discussed. Based on consumer psychology, the design of domestic cultural and creative products needed to be integrated into Chinese traditional culture. After thinking about the Spring Festival culture, the perceptual analysis method was used to extract the symbols of Spring Festival culture. Through progressive method, the symbols of Spring Festival were visually designed with graphics and colors to form a series of creative graphics reflecting Spring Festival culture. According to the cultural ideology of the Spring Festival and the function of the carrier of cultural and creative products, the design of cultural and creative products was carried out and the design practice was obtained. The design of cultural and creative products based on Spring Festival culture is on the basis of Chinese people’s unique emotional cognition of Spring Festival culture. The extraction and design of elements of Spring Festival culture provides the possibility for Chinese traditional culture to enter the market, promotes China’s excellent traditional culture and facilitates the development of domestic cultural and creative industries, having the dual significance of cultural inheritance and industrial development and providing a useful reference for the inheritance and innovation of Spring Festival culture.