现代招贴设计中的留白艺术

Blank Space Art in Modern Poster Design

中文关键词: 招贴设计  留白  格调  意境

英文关键词: poster design  blank space  style  artistic conception

中文摘要:

      目的 基于现代人们追求简约设计的审美趋势，探究现代招贴设计对留白艺术的运用，掌握留白技巧和方法，合理布局画面各设计元素。方法 分析留白在现代招贴设计中的艺术作用，认识留白的重要性，结合案例提出现代招贴设计中反射、假借、光影三种留白方法，在分析留白设计方法的基础上，通过实例，对招贴设计中常见的留白表现形式进行分类研究。结论 留白艺术是中国传统绘画艺术中的一种创作技法，招贴设计中对其留白艺术的借鉴也是对文化与艺术的传承，设计画面里的留白不单是作为背景存在，更多是以一种含蓄的表达方式出现，而不是“空”。设计师对留白艺术的恰当运用，可以烘托招贴作品的意境，突出主题，打造对画面的想象空间，提升作品的格调，优化设计。

英文摘要:

      The work aims to explore the application of modern poster design to the art of blank space, master the skills and methods of blank space, and rationally lay out the design elements of the picture based on the aesthetic trend of modern people’s pursuit of concise design. The work analyzed the artistic function of blank space in modern poster design, recognized the importance of blank space, and put forward three kinds of blank space methods in modern poster design:reflection, borrowing, light and shadow. On the basis of analyzing the design method of blank space, it classified and studied the common forms of blank space in poster design through examples. Blank space art is one of the creative techniques in traditional Chinese painting art. The reference of blank space art in poster design is also the inheritance of culture and art. Blank space in design pictures not only exists as a background, but also appears in an implicit way of expression rather than “empty”. The proper use of the art of blank space by designers can foil the artistic conception of posters, highlight the theme, create imaginative space for pictures, enhance the style and taste of works, and optimize design.