民间剪纸艺术在包装设计中的现代性转向研究

Modernity Turn of Folk Paper-cut Art in Packaging Design

中文关键词: 民间剪纸艺术  包装设计  现代性转向

英文关键词: folk paper-cut art  packaging design  turn of modernity

中文摘要:

      目的 探究民间剪纸艺术在包装设计中的意义及应用，以及民间剪纸艺术在其中所进行的一系列现代性转向。方法 从市场经济对人们生活的改变谈起，引出这一背景下的现代包装设计所进行的民族化尝试，并以民间剪纸艺术为基点就其在包装设计中的应用必要性进行探究，得出其在迎合人们审美、顺应设计需求和适应社会发展方面所表现出的重要特点及意义，接着从剪纸艺术的技法、文字、图形、色彩与审美内蕴等方面落脚，对包装设计所做的全新的现代性转向与尝试进行分析。结论 民间剪纸艺术在包装设计领域所进行的现代性转向与尝试，能够赋予包装设计更多的表现形式和更加丰富的内涵，让包装设计具备浓厚的传统文化韵味，并与现代性元素相结合，展现出独特的艺术魅力，从而更加顺应时代的发展需求。

英文摘要:

      The work aims to explore the significance and application of folk paper-cut art in packaging design, and explore a series of modernity turns of folk paper-cut art. From and under the background of the change of market economy to people’s life, the attempts of nationalization of modern packaging design were introduced. Its application necessity in packaging design was explored based on folk paper-cut art. Its important characteristics and significance in catering to people’s aesthetic, complying with the demand of design and adapting to the social development were obtained. Then from the skill, text, graphics, color and aesthetic implication, etc. of paper-cut art, the brand new modernity turns and attempts of packaging design were analyzed. Modernity turns and attempts of folk paper-cut art can gift packaging design richer connotation, let the packaging design have strong flavor of traditional culture, and combine with modern elements, show the unique artistic charm, and thus better comply with the demand of the development of the times.