区域文化背景下城市形象视觉识别系统构建策略研究

Construction Strategies of City Image Visual Identity System under the Circumstances of Regional Culture

中文关键词: 粤港澳大湾区  区域文化  中山市  城市形象  视觉识别系统

英文关键词: Guangdong-Hong Kong-Macao Greater Bay Area  regional culture  Zhongshan city  urban image  visual identification system

中文摘要:

      目的 在国家建设粤港澳大湾区之际，针对粤港澳大湾区内受区域文化趋同性影响严重的城市，提出如何成功构建其城市形象视觉识别系统的策略和建议，供相关人士在决策或执行时参考。方法 通过文献研究，在界定城市形象视觉识别系统概念、构成及其影响因素的基础上，运用案例分析和比较研究法，选取国内外“大湾区”内该系统构建较为成功的典型城市，以其影响因素为探求点，深入探析并归纳区域文化背景下，构建该系统的策略和模型，继而以其构成要素为切入点，以深受粤港澳区域文化影响的中山市城市形象为例，运用田野调查和调研访谈等方法，查找该系统存在的现实问题。结果 提出了粤港澳大湾区建设背景下，中山城市形象视觉识别系统构建过程中应遵循的运行机制、方法策略及若干设计和优化建议。结论 在区域文化背景下，能否建立并遵循一套科学合理的城市形象视觉识别系统构建策略，直接决定该系统构建的优劣与成败。

英文摘要:

      At the time of building the Guangdong-Hong Kong-Marco Greater Bay Area, this paper analyzes the strategies and suggestions on how to successfully build the visual identification system of the urban image of the cities in the bay area that are seriously affected by the regional cultural convergence, so as to provide reference for relevant people in decision-making or implementation. Through literature research, on the basis of defining the concept, composition and influencing factors of urban image visual identification system, using case analysis and comparative research method, this paper selects the typical successful cities in “Dawan District” at home and abroad, and takes the influencing factors of building the system as the exploration point, deeply analyzes and sums up the urban image visual identification system in the context of regional culture Based on the strategy and model, and taking the elements of the system as the starting point, taking the urban image of Zhongshan city under the influence of the regional culture of Guangdong, Hong Kong and Macao as examples, using the methods of field research and interview, the paper finds out the practical problems existing in the visual identification system.Under the background of the construction of Guangdong-Hong Kong-Macao Bay area, the operation mechanism, method strategy and some design and optimization suggestions should be followed in the construction of Zhongshan city’s image visual identification system. In the context of regional culture, whether or not to establish and follow a set of scientific and reasonable strategies for the construction of urban image visual identification system will directly determine the success or failure of the construction of the system.