设计视角下地域文化创意产品的多维度创新之径

The Path of Multi-dimensional Innovation of Regional Cultural Creative Products from the Perspective of Design

中文关键词: 地域文化  文化创意产品  多维立体化  创新发展

英文关键词: regional culture  cultural and creative products  multi-dimensional  innovation and development

中文摘要:

      目的 在数字化交流快速更迭的今天，国内的文化创意产品展现出积极的发展势头，大量传统元素、民族元素、地方元素融入其中，使得文化创意产品朝着传统与现代、共性与个性并存的立体化方向发展。文化创意产品不再仅限于对某种文化的直线表达，而是逐渐融入到地方文化中，形成具有地域特征的文创IP。这类的文化产品不仅推动了地域文化的传播，同时也带动了当地经济、人文等多方面的发展，提供了有效的地域发展新路径。通过对地域文化的研究与梳理，将其文化要素进行归纳，提炼出适宜文化创意设计的落脚点，并适应当地的政治、经济、文化，以此进行多维化立体式的可持续发展。方法 以多维视角来分析文化产品对地域发展的影响和作用。结果 通过对地域文化、地方经济、区域政策、人文环境的研究和整理，理清促进地域文化创意产品发展的关键要素。结论 开辟出了一条既能传承发展地域文化，又不影响当地生态平衡，同时能够综合促进地域文化创意产品发展的新路径。

英文摘要:

      In today’s fast changing digital communication, the domestic cultural and creative industry shows a positive development momentum, with a large number of traditional elements, national elements, and local elements integrated into it, making the cultural and creative industry develop in a three-dimensional way, where tradition and modernity, commonness and individuality coexist. The cultural and creative industry is no longer limited to the linear expression of a certain culture, but gradually integrates into the local culture and forms the cultural and creative IP with regional characteristics. Such cultural and creative industries not only promote the dissemination of regional culture, but also promote the development of local economy, humanities and other aspects, providing an effective new path for regional development.Through the study and sorting of regional culture, its cultural elements are summarized to extract the appropriate cultural creative design foothold, and adapt to the local politics, economy, and culture, so as to carry out multi-dimensional and three-dimensional sustainable development.This paper analyzes the influence of cultural and creative industry on regional development from a multi-dimensional perspective. By studying and sorting out regional culture, local economy, regional policy, and cultural environment, the key factors to promote the development of regional cultural creative industry are clarified.In this way, a new path can be found which can not only inherit and develop regional culture, but also comprehensively promote the development of regional cultural creative industry without affecting the local ecological balance.