With the country’s cultural requirements of protecting and strengthening the canal cultural heritage, its rich cultural heritage has attracted the consumer market, and the extensive packaging of cultural products has been mixed with fish and dragons, under the policy background of “making the past serve the present and strengthening the inheritance”, the product packaging design should be rearranged. Through excavating the information elements and definition of the cultural image of heritage, labeling the information, establishing the research category of information translation, and analyzing the four logical relations of dynamic, form, technique, and visual translation, the paper deduces four kinds of creation methods and techniques of bionic packaging design, namely, behavior environment bionic method and structure technology, modeling usage bionic method and manufacture technology, material style bionic method and die-cutting technology, texture pattern bionic method and three-dimensional technology, which are verified by typical cases of bionic packaging of cultural heritage products. The bionic packaging design is beneficial to the regeneration and reconstruction of the traditional handicraft, expands the development path for the non-heredity inheritance, and brings the new opportunity for the canal culture development and the cultural consumption. |