基于融媒体语境的手机交互广告设计研究

Mobile Phone Interactive Advertising Design Based on Fusion Media Context

中文关键词: 融媒体  手机交互  广告设计  设计方法

英文关键词: financial media  mobile phone interaction  advertising design  design method

中文摘要:

      目的 通过对融媒体语境下手机交互广告设计的分析与方法整合，为手机交互广告设计的发展搭建理论基础。方法 针对广告交互设计在手机平台的发展现状分析，以及发展中问题的显现，结合融媒体的语境，研究手机广告交互设计的方法，深度剖析感官与设计的融合，挖掘内容与技术形式的创新策略。提出引领融媒体语境下，手机广告交互设计合理、健康发展的方法和途径。结论 结合手机广告交互设计在融媒体语境的发展与研究，为提升交互设计的体验与传播力提供有力的理论支撑。结合受众的生活习惯，融入人工智能和自媒体的多元化形式，顺应发展趋势，从而实现无障碍沟通，更加人性化地为人服务。

英文摘要:

      Through the analysis and method integration of mobile interactive advertising design in the context of financial media, it builds a theoretical basis for the development of mobile interactive advertising design. Aiming at the analysis of the current development of advertising interaction design in mobile platform and the emergence of problems in the development, combined with the context of financial media, this paper studies the methods of mobile advertising interaction design, deeply analyzes the integration of senses and design, excavates the innovation strategies of content and technical form, and puts forward the methods and ways to lead the rational and healthy development of mobile advertising interaction design in the context of financial media. Combined with the development and research of mobile advertising interaction design in the context of financial media, it provides strong theoretical support for the development of interaction design experience and communication power. Combined with the living habits of the audience, it integrates the diversified forms of artificial intelligence and we media to comply with the development trend, so as to achieve barrier-free communication and serve people more humanely.