北京旅游纪念品的符号开发与设计策略研究

Symbol Development and Design Strategy of Beijing Tourism Souvenirs

中文关键词: 旅游纪念品  文化  符号  设计策略

英文关键词: souvenirs  culture  symbol  design strategy

中文摘要:

      目的 研究北京地区旅游纪念品的符号开发与设计策略。方法 通过对北京地区的旅游纪念品现状进行调研，同时引入符号学的观点，提炼北京地区的特色旅游文化符号，并对北京地区旅游纪念品的设计策略进行研究。结果 北京地区旅游纪念品设计应把握市场性、文化性、系统性、创新性、艺术性、实用性和绿色设计的策略，通过创新不断提高北京旅游纪念品的设计水准，为游客带来更佳消费体验的同时，不断推动北京经济、文化、社会的全面发展。结论 北京旅游纪念品设计应通过对城市文化符号的提炼，将具有北京地方特色的地域文化、民族文化和时代文化充分展现出来。在设计研发时应制定合理有效的设计策略，建立完善、具有系统性的旅游纪念品设计体系。

英文摘要:

      This paper is to study the symbol development and design strategies of tourist souvenirs in Beijing area.By investigating the status quo of tourist souvenirs in Beijing area and introducing the viewpoint of semiotics, this paper extracts the characteristic cultural symbols of Beijing area and studies the design strategy of tourist souvenirs in Beijing area. The design of tourist souvenirs in Beijing should follow the principles of marketability, culture, systematization, innovation, artistry, practicability and green design, so as to improve the design level of tourist souvenirs in Beijing.The design of Beijing tourist souvenirs should show the regional culture, national culture and times culture with Beijing’s local characteristics. Effective design strategies should be formulated when designing and researching, not only accurately grasping market demands, but also taking into account cultural and creative connotations, and strive to establish and perfect a systematic tourism souvenirs design system.