以文化为导向的旅游纪念品设计策略

Culture-oriented Souvenir Design Strategy

中文关键词: 旅游纪念品  市场需求  发展方向

英文关键词: souvenirs  market demand  development direction

中文摘要:

      目的 探索以文化为导向的旅游纪念品设计思路与实践策略。方法 从旅游文化中的旅游纪念品的概念着手，分析当前时代背景下旅游纪念品的市场需求和发展方向，并从产品特色、创新和附加价值等方面就旅游纪念品的现实短板进行分析，总结出几方面不足，并借此提出以文化为导向的旅游纪念品设计策略，分别对当前旅游纪念品的地域化特征的凸显、创新意识的提升等展开探讨，分析旅游纪念品甚至更高层面的旅游文创产品设计策略。结论 旅游纪念品的开发和创新一直是旅游领域的重要环节，也是薄弱环节，而以文化为导向的创新设计能够为旅游纪念品设计提供更多的形与质，同时丰富旅游纪念品的内涵，让其成为文化传播、艺术欣赏的综合体，从而在不断的创新开发中展示出极强的生命活力。

英文摘要:

      The paper aims to explore the idea and practice of culture-oriented souvenir design. Starting from the concept of tourism culture of tourist souvenirs, this paper analyzes the background of the tourist souvenirs market demand and development direction, and analyzes the real shortcomings of tourism souvenirs in terms of product characteristics, innovation and added value, summarizes several aspects of these shortcomings, and puts forward the culture oriented tourism souvenirs design strategy, respectively to the current tourism souvenirs to highlight the regional characteristics of this text, the innovation consciousness to improve, the analysis of tourist souvenirs or even higher level of tourism product design strategy. The development of tourism souvenirs and innovation has been an important but weak link in the field of tourism. The culture oriented innovative design for tourist souvenirs design provide more shape and quality, while enriching the connotation of tourist souvenirs, at the same time making them a synthesis of cultural communication and art appreciation, thus showing strong vitality in the innovation development.