基于色彩心理学的老年药品包装设计策略研究

Packaging Design Strategy of Geriatric Drugs Based on Color Psychology

中文关键词: 色彩心理学  脉轮系统  老年药品  包装设计  人文关怀

英文关键词: color psychology  chakra system  geriatric drugs  packing design  humanistic care

中文摘要:

      目的 基于色彩心理学及其脉轮系统的老年药品包装设计策略研究。方法 通过分析药物对应病症对老龄患者身体、心理及生理的影响，挖掘老龄患者在病症影响下的精神需求。以色彩心理学及其脉轮系统为基础，分析色彩对人的情绪与生理的影响，将具有积极影响的正面主导色彩确定为包装设计主色调，再运用包装设计配色方法，建立色彩的情感特征与老年患者的精神需求相结合的药品包装设计策略。结论 根据8种超级颜色及其脉轮系统分析色彩对老年患者情绪与生理的影响，得出病症所对应的正面主导颜色。通过药品包装的正面颜色能量对老年患者的情绪、生理和精神方面产生正面暗示与引导，从而起到缓解情绪和抚慰心理的作用，也可提升药品的附加价值，体现药品企业及包装设计师对老龄患者的人文关怀。

英文摘要:

      This paper aims to study the packaging design strategy for geriatric drugs based on color psychology and chakra system. Through the analysis of the influence of drugs on the body, psychology and physiology of the elderly patients, the mental needs of the elderly patients under the influence of the disease were explored. Based on color psychology and its chakra system, it analyzed the influence of color on people’s emotion and physiology, determined the positive dominant color with positive influence as the main color of packaging design, and then used the color matching method of packaging design to establish a drug packaging design strategy that combines the emotional characteristics of color with the spiritual needs of elderly patients. According to the eight super colors and the chakra system, the influence of color on emotion and physiology of elderly patients was analyzed, thus the positive dominant color corresponding to the disease was obtained. The positive color energy of drug packaging can give positive hints and guidance in the emotional, physiological and spiritual aspects of the elderly patients, so as to relieve the emotional and soothe psychological effects, improve the added value of drugs, and reflect the humanistic care of the pharmaceutical enterprises and packaging designers for the elderly patients.