“屏宋体”中文屏幕字体设计研究

Chinese On-screen Typeface Design of “Ping Song”

中文关键词: 数字字体  宋体  人文性  屏幕显示

英文关键词: digital typeface  song typeface  humanism  screen display

中文摘要:

      目的 数字时代背景下社会文化语境变迁，持续的技术革新推动字体发展，中文屏幕字体设计由于缺失技术与人文互动的关系，字体呈现僵硬、缺少“温度”等无人文性现象。以“屏宋体”设计实践为例，探索屏幕中文数字字体设计的人文特性，创作适合屏幕显示的正文宋体字库，以此满足人们在数字时代对阅读的积极体验。方法 通过文献研究，厘清中文数字字体发展演变的过程，论述宋体字从“笔”到“刀”，再回到“笔”的设计趋向，从技术与人文互动的理念出发，分析中文屏幕字体设计的方法、要点和对策，并以此构建“屏宋体”数字字体设计创作模型。结论 实践与探索得出，中文屏幕字体应保持与书写渊源的意向性关联，以一种以人为本，开放、融合的意识探索未来的设计方向。

英文摘要:

      Under the background of digital era, the social and cultural context changes and the continuous technological innovation promotes the typeface design. There are no humanistic phenomena in Chinese screen typeface design, such as the lack of the relationship between technology and humanistic interaction, the stiffness of typeface, and the lack of temperature. In order to satisfy people’s positive experience of reading in the digital age, this paper takes the design practice of “Ping Song” as an example to explore the humanistic characteristics of screen Chinese digital typeface design and create a text song style typeface library suitable for screen display. Through literature research, the author clarifies the development and evolution of Chinese digital typeface, and discusses the design trend of Song typeface:from "Bi" to “Dao” and back to “Bi”. Starting from the concept of interaction between technology and humanity, the methods, key points and countermeasures of Chinese screen typeface design are analyzed. Based on the above, the design and creation model of “Ping Song” digital typeface is constructed.It is concluded from practice and exploration that people should keep the intentional association of Chinese screen typefaces with the origin of writing, and explore the future design direction with people-oriented, open and integrated consciousness.