基于Kano模型的城市标识系统使用需求研究

The Use Demand of Urban Signage System Based on the Kano Model

中文关键词: 城市标识系统  标识功能  Kano模型  使用需求

英文关键词: urban signage system  signage function  Kano model  use demand

中文摘要:

      目的 通过Kano模型得出城市标识系统的使用需求类型及重要度排序，并为城市标识系统的提升完善提供针对性建议。方法 采用实地调研和使用人群、专家访谈的方式，确定城市标识系统的使用需求类型及详细指标，并设计制作Kano模型问卷对城市标识系统的使用人群进行问卷调查，分析统计得到每项使用需求指标的Kano质量类型，结合Better-Worse系数方法通过敏感度的计算，最终得出使用需求的重要度排序。结果 发现使用者对城市标识系统的可靠性和易用性有强烈需求，同时希望增加和完善标识功能，对数字智能化和地域文化等特性的加入有着较大期待等。结论 Kano模型能够较好得出城市标识系统的使用需求，根据需求质量类型和重要度排序，可以更有针对性地指导城市标识系统的提升和完善。

英文摘要:

      Based on the Kano model, the demand types and importance ranking of urban signage system are obtained, and the urban signage system is promoted and improved in a targeted manner. By means of field investigation, user and expert interview, the demand types and detailed indicators of urban signage system were obtained. Then, Kano model questionnaire was designed and made to investigate the users of urban signage system. Combined with the calculation method of Better-Worse coefficient, Kano demand quality type and demand importance ranking were analyzed and obtained.It is found that users have a strong demand for the reliability and ease of urban signage system use. At the same time, they hope to increase and improve the function of spatial guidance signs, and have expectations for the addition of digital intelligence and regional cultural elements, etc. The Kano model can better get the use demand for urban signage system. According to the demand quality type and importance ranking, it can guide the promotion and improvement of urban signage system more pertinently.