传统文化元素在标志设计中的体现

Traditional Cultural Elements are Embodied in Logo Design

中文关键词: 传统文化元素  视觉审美  文化内涵

英文关键词: traditional cultural elements  visual aesthetics  cultural connotation

中文摘要:

      目的 探索标志设计中传统文化元素的渗入与发展。方法 从标志设计的信息传达功能出发，引申出更高层面的审美追求，进而探索其中对文化内涵的彰显与表达，由此开始了对传统文化元素的挖掘，从其丰富的类型与独特的内涵着手，分析其融于标志设计中所表现出的优化标志设计的信息传递效果、视觉审美效果，以及解决标志设计中的现有问题与不足的重要意义，接着深入传统文化内部，以传统色彩、传统文字与传统图案为落脚点，就其在标志设计中的创新表现展开了具体探讨。结论 在标志设计中融入传统文化元素有着极高的可行性，如此既能够提高信息传达的效果，又能够在形式与内容上体现一种文化内涵，在审美追求上更进一步，从而使所设计的标志更加符合时代发展的要求。

英文摘要:

      The purpose of this paper is explore the infiltration and development of traditional cultural elements in logo design. Starting from the information function of logo design, it extends a higher level of aesthetic pursuit, and then explores the highlight and expression of cultural connotation, thus starting to dig the elements of traditional culture. From its rich types and the unique connotation, this paper analyzes its melt into logo design by the optimization of information transmission effect of logo design, visual aesthetic effects, and solving the existing problems in logo design and the importance of insufficient. Then going into internal deep traditional culture, with traditional color, text and traditional design as the foothold, it discusses on innovation performance in logo design. It is highly feasible to integrate traditional cultural elements into logo design, which can not only improve the effect of information transmission, but also reflect a kind of cultural connotation in form and content, and further on the aesthetic pursuit, so as to make the designed logo more in line with the requirements of the development of the times.