平面设计中的情感化表现

Emotional Expression in Graphic Design

中文关键词: 外在表现  感官刺激  情感化

英文关键词: external performance  sensory stimulation  emotional

中文摘要:

      目的 对平面设计的实践与发展进行分析，从情感化层面给出新的方向与思路。方法 情感化设计是一种设计的新视角，其主旨是借助一定的设计手法，将情感与平面设计作品相融合，从外在表现、内在蕴含等方面进行整合，给受众以感官刺激，实现更高层面的交流与沟通。以此为中心，将大众的情感层面进行剖析，总结具体的类型和特征，并验证情感融入平面设计的必要性，然后选取平面设计中的几个代表性设计领域，从理论的层面进行可行性论证，并借助设计实践开展了深入分析与研究。结论 情感化设计表现能够给原本生硬、单一的设计形式增添一种基调。若平面设计中能够结合受众的心理并深入，将作品展现得更加艺术化、人性化，便可形成稳固的情感纽带，达到情感化的艺术设计效果。

英文摘要:

      This paper is to analyze the practice and development of graphic design and give new directions and ideas from the emotional level. Emotional design is a new perspective of design. Its main purpose is to integrate emotion and graphic design works with the help of certain design techniques, integrate them from the aspects of external expression and internal implication, and provide sensory stimulation to the audience to achieve higher level of communication and communication. Based on this, this paper analyzes the emotional level of the public, summarizes specific types and characteristics, and verifies the necessity of emotional integration into graphic design. Then, it selects several representative design fields in graphic design, conducts feasibility demonstration from the theoretical level, and carries out in-depth analysis and research with the help of design practice. Emotional design can add a keynote to the original stiff and single design form. If the actual graphic design can combine the psychology of the audience for in-depth study and show the works more artistic and humanized, a solid emotional bond can be formed to achieve the emotional artistic design effect.