设计产业化驱动制造型企业转型的目标与方法探究

Goal and Method of Design Industrialization Driving the Transformation of Manufacturing Enterprises

中文关键词: 设计产业化  制造型企业  转型  目标  设计战略

英文关键词: design industrialization  manufacturing enterprises  transformation  goal  design strategy

中文摘要:

      目的 探索制造型企业转型的目标与方法，为企业转型提供方向指引和方法借鉴。方法 从设计驱动视角出发，融合经济学、管理学、设计学等多学科知识，通过产业链、价值链、设计创新范畴3个方面来阐述制造型企业转型的目标，通过产业链规划、产品生态构建和企业品牌创新3个角度来探索企业转型的方法。结论 总结出制造型企业三大转型目标:产业链调整为设计导向、价值链提升设计附加值和设计创新范畴扩大为设计事理。总结出制造型企业三大转型方法:战略层面，以设计为导向，系统规划企业产业链，提出设计战略引领产业链;战术层面，系统研究用户生活方式和使用体验，提出基于设计事理的产品生态创新，清晰规划品牌价值，为用户、国家或社会创造并传递价值，提出基于设计人理的品牌创新。

英文摘要:

      The purpose of this paper is to explore the goals and methods of the transformation of manufacturing enterprises and provide direction guidance and method reference for the transformation of enterprises. From the perspective of design-driven, integrating the knowledge of economics, management, design and other disciplines, this paper elaborates the goal of manufacturing enterprise transformation from three aspects of industrial chain, value chain and design innovation category. And through industry chain planning, product ecological construction and corporate brand innovation to explore the method of enterprise transformation. Three transformation objectives of manufacturing enterprises are summarized:adjust the industrial chain to design-oriented, enhance the design added value of value chain, and expand the scope of design innovation to design Shili (the ways of seeing and doing). Three transformation methods of manufacturing enterprises are summarized:at the strategic level, systematically plan the enterprise industrial chain with design as the guidance to propose the idea of “making design strategy lead the industrial chain”; at the tactical level, the user's life style and experience are systematically studied, and the product eco-innovation based on design Shili is proposed. Clearly plan brand value, create and deliver value for users, the country or the society, and propose brand innovation based on design Renli (the patterns in human relations).