城市公交车站形象的意象感知研究与应用

Study and Application on Image Perception of Urban Bus Station Image

中文关键词: 公交车站  城市形象  情感需求  意象感知  因子分析

英文关键词: bus station  city image  emotional needs  image perception  factor analysis

中文摘要:

      目的 针对成都天府大道海洋路口的公交车站设计项目，通过各类公交车站设计形象的意象感知实验，对人们的情感需求进行分析，总结出符合不同城市区域文化的公交车站设计要素与视觉意象，从而指导城市公交车站的设计。方法 采用语义差异法，收集描述性词汇并选取具有代表性的公交车站样本进行语义测评。在对实验数据进行因子分析后确定意象主成分并构建意象尺度图，分析人们的情感需求和视觉意象的相关性，进而通过阶层类别分析法和视觉符号系统的构建探讨了对于不同类型的公交车站，其设计要素的差异对于人们在感知意象上的影响，提出了人性化的公交车站设计特征和设计方案。结论 设计方案兼顾人们的情感需求和地区文化的差异性需求，可以为提高人们出行体验的公交车站创新设计提供方法参考。

英文摘要:

      Aiming at the bus station design project for the intersection of Chengdu Tianfu Avenue and Ocean Road, through the image perception experiments of various bus station design images and analyzing people’s emotional needs, it summarizes the design elements and visual images of bus stations that conform to the culture of different urban areas, thus guiding the design of urban bus stations. The semantic difference method is used to collect descriptive words and select representative bus station samples for semantic evaluation. After factor analysis of the experimental data, the main components of the image are determined and the image scale is constructed. The correlation between people’s emotional needs and visual images is analyzed, and the impact of the design element differences on people’s perception of imagery for different types of bus stations are discussed through the construction of visual symbol systems, so that humanized bus station design features and design schemes are put forward. The design plan in this paper takes into account people’s emotional needs and different needs of regional culture, which can provide a methodological reference for innovative design of bus stations to improve people’s travel experience.