文化衍生产品非物质性优势设计更迭途径研究

Changing Ways of Immaterial Advantage Design of Cultural Derivative Products

中文关键词: 文化衍生产品  非物质性  优势设计  更迭途径

英文关键词: cultural derivative products  immaterial  advantage design  change means

中文摘要:

      目的 大数据时代，新科技的研发加速了产品更迭的步伐，信息的即时互换增强了文化的包容性和多维性，这些都使得人们的物质水平和精神追求达到空前高度。为了适应时代的发展和社会变革，产生了大量与文化相关的文化衍生产品，这使得文化发展的主流趋势愈加明显，在社会经济中占有举足轻重的地位。文化的导向作用体现了一个国家或民族的繁荣和软实力，在世界竞争环境中起到了关键性影响。在社会逐渐进入后工业时代的今天，文化衍生产品的发展呈现出强有力的生命力。通过对现阶段文化衍生产品现状分析，挖掘其在后工业时代的发展空间和主要趋势。方法 积极探寻非物质性这一设计理念，以文化资源为切入点，结合产品设计自身特性，发掘文化衍生产品非物质性优势。理清文化衍生产品中“物与非物”的关系，找出现代社会向后工业社会过渡进程中的发展倾向性，利用非物质性优势，革新文化衍生产品设计维度。结论 通过对文化衍生产品非物质性设计优越性的研究，为未来设计的发展主流和设计更迭路径提供可行性方案。

英文摘要:

      With the development of the era of big data, the research and development of new technology accelerates the pace of product change, the instant exchange of information enhances the cultural inclusiveness and multidimensionality, all of which make people’s material level and spiritual pursuit reach an unprecedented height. In order to adapt to the development of The Times and social changes, a large number of culture-related cultural derivative products are produced, which makes the mainstream trend of cultural development more and more obvious and occupies a pivotal position in social economy. The guiding role of culture reflects the prosperity and soft power of a country or a nation and plays a key role in the world competition environment. Today, as the society gradually enters the post-industrial era, the development of cultural derivative products shows a strong vitality. To explore the development space and main trend of cultural derivative products in the post-industrial era by analyzing the present situation of cultural derivative products. The immaterial design concept was actively explored, and the immaterial advantages of culture-derived products were explored by taking cultural resources as the entry point and combining with the characteristics of product design. The relationship between “material and non-material” in cultural derivative products was clarified, the development tendency of modern society in the transition process of post-industrial society was found out, and the design dimension of cultural derivative products was innovated by using the non-material advantages. Through the research on the advantages of immaterial design of cultural derivative products, a feasible plan is provided for the development of mainstream design and the design change path in the future.