文化创意产品多元化设计研究与应用

Research and Application of Diversified Design of Cultural and Creative Products

中文关键词: 文化创意产品  系列化  多元化  赛珍珠

英文关键词: Geometric Pattern Extraction and Design Application of Qin Embroidery[J]. Packaging Engineering, 2019, 40 (16):77-82.

中文摘要:

      目的 研究系列化文创产品开发中多元化设计模式的应用。方法 首先，从系列化文创产品设计的构成要素出发，搜集多类型文创产品样本，采用聚类分析法、分析比较法、归纳总结法、图谱分析法等方法对设计对象类型、文化元素提取角度、设计方法、产品类型、色彩方案等方向进行研究。在此基础上，形成多元化设计流程框架，构建系列化文化创意产品多元化设计模型。最后，通过赛珍珠文化案例验证文创产品多元化设计模式并进行设计实践。结论 多元化设计模式能够在系列化文创产品开发中，充分发掘设计对象的文化特征、结构化设计流程、明晰设计步骤、提炼设计要素，从而达到管控整个设计活动，提升整体的产出效率的结果，以此激发文化市场的活力，满足当前市场巨大的消费缺口。

英文摘要:

      Research on the application of diversified design patterns in cultural and creative product development First, starting from the elements of serial cultural and creative product design, collecting multiple types of cultural and creative product samples, and use cluster analysis method, analytical comparison method, inductive summarization method and map analysis method to research design object types, cultural element extraction angles, design methods, product categories, types, color schemes. On this basis, the diversified design process framework is formed, and the diversified design model of serial cultural and creative products is constructed. Finally, through the Pearl S. Buck culture case verify the diversified design mode of cultural and creative products and design practices. Diversified design mode can fully explore the cultural characteristics of design objects, structural design process, clear design steps and refine design elements in the development of serial cultural and creative products, so as to control the whole design activities and improve the overall output efficiency. So as to stimulate the vitality of the cultural market and meet the huge consumption gap of the current market.