产品设计中的情感因素

Emotional Factors in Product Design

中文关键词: 产品设计  情感因素  设计思路

英文关键词: product design  emotional factors  design ideas

中文摘要:

      目的 探索产品设计中对情感的多种表达诉求及表达策略。方法 首先基于当下人们对精神层面的多样化需求，分析产品设计在这一需求下所表现出的全新设计方向，并具体到情感设计层面去迎合人们的情感化需求，分析情感化设计的内涵及其在形态、色彩、材料、技巧等方面的设计思路。再分别结合趣味性、互动性、技巧性、文化性等层面展开U盘、纸杯、灯具、首饰等设计领域的具体设计探索，以具体的设计实例为依据总结深层的设计策略。结论 产品设计应从形、色、质、技等层面展开情感化尝试，将产品的外在形式与内涵情感进行科学融合与升华，让产品更富实用性和审美性，以此求得人们在情感上的广泛认同，打动人心，刺激人们潜在的购买欲望。

英文摘要:

      To explore various expression demands and expression strategies of emotion in product design, this paper, starting from people’s diversified emotional needs, analyzes the brand-new product design direction that appears under this emotional need, and that specifically caters to people’s emotional need at the emotional design level. This paper also analyzes the connotation of emotional design and its design ideas in shapes, colors, materials, and skills. Finally, combined with enjoyment, interactions, skills, and cultures, it explores the specific design fields of U disks, paper cups, lamps, and jewelry, with specific design examples as the basis for in-depth design strategies, and concludes that emotional factors from the aspects of form, color, texture, and technology may be considered in product design to scientifically integrate and sublimate the external form and connotational emotion of the product, so as to make the product more practical and aesthetic, earn the wide emotional recognition of the people, impress them, and stimulate their potential buying inclination.