安徽省乡村旅游精准扶贫的模式与策略

The Model and Strategy of Targeted Poverty Alleviation on Rural Tourism in Anhui Province

中文关键词: 精准扶贫  乡村旅游  个案分析  建设模式  发展策略

英文关键词: targeted poverty alleviation  rural tourism  case analysis  construction mode  development strategy

中文摘要:

      目的 研究安徽省乡村旅游助力精准扶贫的经验，总结典型地区可借鉴的模式，发现新的发展策略，为乡村旅游扶贫及乡村可持续建设提供经验启示。方法 采用多个案比较的方法，结合安徽地域特征挑选具有代表性的乡村旅游扶贫案例，通过“5W+2H”进行比较分析。结论 总结了安徽省“生态旅游+扶贫”“农业旅游+扶贫”“文化旅游+扶贫”三种乡村旅游精准扶贫模式，并结合乡村振兴中的可持续要求，提出设计学科介入完善乡村旅游服务系统、结合智慧旅游完善线上线下的体验效果、结合非遗传承文创设计提升乡村文化传播等设计与传播策略，丰富了乡村旅游建设的实施路径，通过服务模式、商业模式、服务流程等系统性创新，创造舒适满意且与众不同的服务体验，同时深入挖掘乡村非物质文化遗产价值，通过科技、工艺与设计的融合创新，有效保护、创新和延续乡村文化价值。

英文摘要:

      This paper provides inspiration for rural tourism poverty alleviation and rural sustainable construction after researching the rural tourism targeted poverty alleviation in Anhui Province, summarizing the models of that in typical areas and discovering new development strategies. It uses the method of multiple case comparison to analyze the representative cases of rural tourism poverty alleviation with typical regional characteristics in Anhui through “5W + 2H”. It summarized three types of rural tourism precision poverty alleviation models, they are ecotourism + poverty alleviation, agricultural tourism + poverty alleviation, and cultural tourism + poverty alleviation. Then it proposed three design and communication strategies:designing disciplines involved in improving rural tourism service systems, combining smart travel to improve online and offline experience, and promoting the spread of rural culture with non-hereditary cultural and creative design under the sustainable demands of rural revitalization. These strategies could enrich the implementation path of rural tourism construction. Through systematic innovations such as service model, business model, and service process, we will create comfortable, satisfying and distinctive service experiences for the customers, at the same time, we can also protect and continue the value of rural culture by deeply exploring the immaterial cultural value and integrating technology, craftsmanship and design.