首饰包装的互动式设计研究

Interactive Design of Jewelry Packaging

中文关键词: 首饰包装  互动式  以人为本  创新形式  感性体验  发展趋势

英文关键词: jewelry packaging  interactive  people oriented  innovative form  perceptual experience  development trend

中文摘要:

      目的 基于互动理念研究互动式首饰包装设计的表现手法，开拓首饰包装设计新形式，解决首饰包装缺乏人文关怀，不能满足消费者多层次情感需求的问题。方法 分析国内首饰包装设计现状，将互动理念引入首饰包装设计中，遵循以人为本的互动原则，从首饰包装的外形结构、色彩搭配、材质的选择和多媒体影像的运用方面，研究互动式首饰包装设计的表现形式。同时，结合绿色消费理念、数字智能和AR技术的应用，展望交互式首饰包装设计未来趋势。结论 从人的情感心理和审美角度出发，研究设计互动式首饰包装，是突破单一包装模式，创新首饰包装形式的新思路。将互动理念应用于首饰包装设计，结合多媒体，利用新技术是助力品牌建设，促进行业发展的新趋势。互动式首饰包装多样化的形式表达，为首饰包装设计拓展了空间和维度，给消费者提供了更多想象的可能性。

英文摘要:

      Based on the concept of interaction, this paper studies the expression methods of interactive jewelry packaging design, to explore new forms of jewelry packaging design, and solve the problem that jewelry packaging lacks humanistic care and can not meet the needs of consumers for multi-level emotional experience. By analyzing the current situation of jewelry packaging design in China, this paper introduces the concept of interaction into jewelry packaging design, and follows the principle of people-oriented interaction, to study the forms of interactive jewelry packaging design from the aspects of the shape structure, color matching, material selection and multimedia image application of jewelry packaging. At the same time, combining the concept of green consumption, the application of digital intelligence and AR technology, this paper looks forward to the future trend of interactive jewelry packaging design. From the perspective of human emotional psychology and aesthetics, the research and design of interactive jewelry packaging is a new way to break through the single packaging mode and innovate the jewelry packaging form. It is a new trend to apply interactive concept to jewelry packaging design, by combining multimedia and using new technologies to help brand building and promote industry development. The diversified forms of interactive jewelry packaging expand the space and dimension of jewelry packaging design, and provide consumers with more imaginative feasibility.