基于博弈论的公交车外观装饰研究

Bus Appearance Decoration Based on Game Theory

中文关键词: 博弈论  城市公交车  模糊分析  装饰

英文关键词: game theory  city bus  fuzzy analysis  decoration

中文摘要:

      目的 探寻决定公交车外观装饰的设计博弈关系。方法 采用以微观经济学为基础的博弈论，应用非零和博弈以及纳什均衡等博弈方法，对与车身装饰的决定和使用有较大利益相关的参与者进行分类，并着重选取了3类更具代表性的利益方进行此次决策研究。为了获取最优的公交车外观装饰决策，同时还结合了模糊评价分析。将3类影响所有参与者的因素进行列举，然后选取权重。通过使用所有参与者对不同方案的评价结果进行模糊评价分析，通过评价的占比，得出最优的设计决策。结果 同时契合了所有参与者需求的方案，在进行这两类分析方法之后，都得出了相似的排序。设计方案保证了所有人的利益，并且通过定量的方式得到了验证。结论 通过实例调查发现，博弈论与模糊分析结合得出的设计决策对公交车外观装饰具有一定的指导意义，为设计流程提供了有意义的参考方法。

英文摘要:

      The purpose of this paper is to explore the design game relationship that determines the appearance decoration of buses.Using game theory based on microeconomics, non-zero-sum game and Nash equilibrium game methods, the decision-making and use of car body decoration are classified, and three more representative stakeholders are selected for this decision-making study. In order to obtain the optimal decision-making of bus appearance decoration, the fuzzy evaluation analysis is also combined. Three kinds of factors affecting all participants are listed, and then weight is selected. By using all participants to make a fuzzy evaluation analysis of the evaluation results of different schemes, and through the proportion of evaluation, the optimal design decision results are obtained, which meet the needs of all participants at the same time. After carrying out these two kinds of analysis methods, similar ranking is obtained. The design scheme guarantees the interests of all people, and gets the validation conclusion through the quantitative way. Through the case study, it is found that the design decision made by the combination of game theory and fuzzy analysis has certain guiding significance for the bus appearance decoration, and provides a reference for the design process.