极简主义在平面设计中的表现应用

Analysis on the Application of Minimalism in Graphic Design

中文关键词: 极简主义  视觉效果  应用方向

英文关键词: minimalism  visual effect  application direction

中文摘要:

      目的 探索极简主义在平面设计中的表现及应用方向、路径。方法 极简主义简明、简单、独特的特点给了平面设计领域很大的发展空间，基于此，本文尝试从极简主义在平面设计中的应用价值与必要性着手，就极简主义所带来的视觉效果、作品格调与内涵等方面的强化与提升展开探索，得出两者融合与创新的可行性和重要意义，然后结合色彩、形式与内涵等方面的突出特点，对平面设计中极简主义风格的尝试进行深入分析与总结，并结合包装设计、广告设计、网页设计等设计领域详细分析应用方向与路径，总结其在未来发展的有效策略。结论 极简主义简约而不简单的特点让平面设计摆脱了烦琐的境遇，能够将有限的资源与空间合理组合，以高品质的表现形式与深刻的文化内涵为平面设计开拓更宽广的设计路径。

英文摘要:

      To explore the expression, application direction, and path of minimalism in graphic design and based on the fact that minimalism, being concise, simple and unique, provides great development potential for graphic design, this paper attempts to start with the application value and necessity of minimalism in graphic design, explore the enhancement and promotion of visual effect, style, and connotation brought by minimalism, and lead to the feasibility and significance of their integration and innovation. Then, combining with the outstanding characteristics of color, form and connotation, this paper makes an in-depth analysis and summary of the minimalist style in graphic design, analyzes the application direction and path in detail in combination with packaging design, advertising design, web design and other design fields, and summarizes its effective strategies for future development, to finally concludes that minimalism is simple but not simplistic, which allows graphic design to get rid of the complicated situation, to make a reasonable combination with limited resources and space, and to enjoy a broader path for with high-quality expression and profound cultural connotation.