新媒体时代方言表情符号视觉化设计与应用研究

Visual Design and Application of Dialect Emoticons in the New Media Era

中文关键词: 新媒体  方言  表情符号  视觉

英文关键词: new media  dialect  emoticons  visual

中文摘要:

      目的 探索网络表情符号在新媒体时代的特点，提供网络表情符号与粤方言结合的合理思路，建立地域文化与社交表情符号视觉化设计的契合关系，用更直观的方式设计出受众满意的方言表情符号。方法 以符号学为基础，采取抽象、简练以及卡通化的设计方法，从家庭亲子关系角度，选取具有代表性的粤方言词汇进行视觉性设计研究。通过网络表情符号的呈现形式，把粤方言的语境从听觉传达变成视觉表现，实现方言和网络表情符号相结合的视觉化设计与应用研究。结论 粤方言的语义形态与网络表情符号具有相互关联性。粤方言具有粤地方语言符义，这些符义与表情符号的设计具有相互影响的作用。网络表情符号的内涵和宽度需要粤方言语言符义的补充和拓展，两者相辅相成，互为依托。

英文摘要:

      , concise and cartoon design method has been adopted, and the representative Cantonese dialect words from the perspective of parent-child relationship have been selected for visual design research. Through the presentation form of Internet emoticons, the context of Cantonese dialect is changed from aural communication to visual expression. Thus, the research on the visual design and application of combined dialect and Internet emoticons are realized. The semantic form of Cantonese dialect is related to the Internet emoticons. Cantonese dialect has the symbolic meaning of the local language in Guangdong, which interacts with the design of emoticons. The connotation and range of Internet emoticons need to be supplemented and expanded by the symbolic meaning of Guangdong dialect. Both of them complement and rely on each other.