信息时代下吉祥物设计的发展趋势研究

The New Trend of Mascot Design in the Information Age

中文关键词: 吉祥物  信息化  动漫  衍生品  个性化  微表情

英文关键词: mascot  informatization  animation  derivatives  personalization  microexpression

中文摘要:

      目的 在信息化时代背景下，吉祥物的审美需求、设计方法、传播途径与应用范围都发生了巨大变化，对吉祥物设计的发展趋势进行系统化的梳理与总结，将为中国吉祥物设计领域未来的整体升级提供具有一定条理性与建设性的理论支撑。方法 采用定性研究法、个案研究法、描述性研究法与比较研究法等方法，在论述过程中通过剖析吉祥物“熊本熊”的设计与营销案例，引申出在信息化时代背景下，对吉祥物设计与传播发展新态势的全局化思考，并从狭义与广义2个方面论证传统吉祥物与现代吉祥物之间的不同定义。并且从信息化时代中吉祥物的传播推广、功能延展、设计法则3大板块的最新趋势予以解析与探究。最后，对吉祥物设计与传播的未来走向做出有一定理论依据的展望。结论 在新时代背景下，科技的发展和信息媒介的升级促使吉祥物表达手法更加多样、衍生形态更加丰富、传播方式更加多元，同时伴随着人们观念与需求的不断进步，需要从业者继续完善与进化对吉祥物设计法则的研究，以适应新变化，抓住新机遇。

英文摘要:

      Under the background of the information age, the aesthetic needs, design methods, communication channels and application scope of mascots have changed dramatically. A systematic review and summary of the new development trend of mascots will provide a theoretical support for the overall upgrading of the mascot design field in China in the future. This paper uses qualitative research, case study, descriptive research and comparative research methods to study. In the process of discussion, it will analyze the design and marketing cases of the mascot Kumamoto, so as to extend to the overall consideration of the new situation of mascot design and communication development under the background of the information age, and demonstrate the communication in the narrow sense and the broad sense Different definitions between traditional mascot and modern mascot. The research will also analyze and explore the latest trend of mascot communication, function extension and design aesthetics in the information age. Finally, we will make a theoretical outlook on the future trend of mascot design and communication. Under the background of the new era, with the development of science and technology, the upgrading of information media, mascot expression methods are more diverse, derivative forms are more abundant, communication methods are more diversified, and with the continuous progress of people’s ideas and needs, it is necessary for practitioners to continue to improve and evolve the research on mascot design principles to adapt to the current changes and opportunities.