文化创新视角下的互动体验类书籍设计研究

Design of Interactive Experience Books from the Perspective of Cultural Innovation

中文关键词: 书籍设计  文化创新  互动体验  中国文化语境

英文关键词: book design  cultural innovation  interactive experience  Chinese cultural context

中文摘要:

      目的 在鼓励文化传承与创新的社会大背景下，探究当代互动体验类书籍设计的创新思维与策略，为当下中国书籍设计的创新发展带来新的启发。方法 从书籍设计研究者的角度出发，以一批近年出版的国内优秀互动体验类书籍为主要研究对象，指出书籍设计中互动体验的内涵和文化创新的重要性，并从形态与阅读方式的创新、借用五感和中国文化语境营造3个方面来分析书籍在设计上的诸多特色亮点。结论 文化创新视角下的互动体验类书籍设计一方面需要积极普及宣传中华优秀传统文化，将众多宝贵文化遗产、藏品资源及民风民俗等传播推广;另一方面应当重视当代目光的探索与原创实践，考虑到不同层次读者的需求，注重阅读的趣味性、互动性和多维度阅读体验，并且整体性把握营造中国文化语境，这些成为了传统书籍的当代设计新路径。

英文摘要:

      In the social background of encouraging cultural heritage and innovation, this paper explores the innovative thinking and strategies of contemporary interactive experience book design, and brings new inspiration for the innovation and development of Chinese book design. From the perspective of book design researchers, taking some interactive experience books published in recent years as the main research object, this paper points out the connotation of interactive experience and the importance of cultural innovation in book design, and analyzes the characteristics and highlights of books from three aspects:the innovation of form and reading mode, borrowing five senses and Chinese cultural context. On the one hand, the design of interactive experience books from the perspective of cultural innovation needs to actively popularize and publicize the excellent traditional Chinese culture, and spread many valuable cultural heritage, collection resources and local customs. On the other hand, we should pay attention to the exploration and original practice of contemporary vision, take into account the needs of different levels of readers, pay attention to the interesting, interactive and multi-dimensional reading experience, and build a Chinese cultural context as a whole, which has become a new way of contemporary design of traditional books.